Start Online dating for well educated

Online dating for well educated

“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.

, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.

“My view is that it’s the natural order of things to have leftover men, but you become a leftover woman by choice.

“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.

The matchmakers get a minimal base salary and earn commission for every match, so it’s in their interest to make good matches and smooth out any dating hiccups.

says it has 120 million registered users, and new users join the dating platform at a rate of 40,000 to 50,000 a day.

Born in a suburb of Shanghai, Li trained as a molecular biologist at Cornell University in the US and, after realising he wasn’t suited to fiddling with Petri dishes in a lab, switched to Columbia University, where he earned a Ph D in finance.

According to figures released recently by the Ministry of Civil Affairs, the “crude divorce rate” – which measures the number of separations for every 1,000 people in China – doubled in the decade through 2016 from 1.46 to three.

The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.

Li has studied the relationship between a member’s monthly salary and how many winks they receives.

“You can almost very accurately calculate for every 1,000 yuan salary increase how many more winks he will receive,” he says.

offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US$60) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.