Start Datingup org

Datingup org

Berger and Calabrese's (1975) Uncertainty reduction theory refers to knowing information about another individual decreases uncertainty of that individual (Berger & Calabrese,1975).

Reeve (2009) defines motivation as the energy, intensity and direction behind the behaviour of a individual.

The motivation to use the internet has become increasingly popular to find all types of relationships.

This is supported by Carr and Walther’s (2014) non-verbal cues. International Journal of Emerging Technologies and Society, 6(1), 14-33.

Individual's online are encourages to interact with non-verbal cues such as self-disclosure and checklists, to have a more positive outcome with online dating.

Tay & Diener (2011) studied the importance of human needs using Maslow’s hierarchy of needs theory.

Over a five year period from 2005, 60,865 participants in 123 countries were surveyed about the importance of their needs.

Individual are seeking partners to develop love and belonging.

At the other end of the scale, individuals over the age of 40 years (Coupland, 2000) are more focused on Stages 4 and 5 – esteem and self-actualisation.

As the needs at earlier stages have already been met (Coupland, 2000), individuals are seeking to satisfy nurturing relationship and activities to greater their self-actualisation - final "stage" of Maslow's hierarchy.

William Glasser (1998) has emphasised the most important need is love and belonging, as closeness and connectedness with the people we care about is a prerequisite for satisfying all of the needs.

Many websites are tailored for different needs, such as e Harmony and Tinder, for different audience with the similar needs. targets the more extreme fetishes and dominate and submissive relationships.